Reach your digital
Following the success of the first event back in May and Dorset Growth Fest in October 2019, Digital Day is a free one-day event for growing Dorset businesses. We return to the great Merley House on the 24th January 2020. It's an opportunity to learn as well as network with other businesses looking to develop their digital communications strategies.
Think of a business process in 2019 and chances are that it is in some way affected by digital, Whatever a company's vision for the future, it must include digital in order to grow and compete effectively. This event will give the necessary insights and understanding of digital processes, which now affect many areas of business .
Dorset Growth Hub will introduce DNAsix®, a new digital communications coaching programme and framework which helps organisations survive, compete and ultimately thrive in today’s digital marketplace. It is founded on six basic principles – strategy, culture, content, community, advertising and data – which are then used to diagnose where the challenges and opportunities lie within businesses. During the day you will be giving an overview of this six stage framework and then you will be allocated a specific set of two workshops to attend based upon the recommendations from your diagnostic results which you will complete online ahead of the event.
Who is this event for?
This event is aimed at small and medium sized business leaders and senior managers looking for guidance, a framework or pathway to decode their digital communications status as an organisation and look for progressive next steps to help drive growth through digital. Before you attend the event you will have been pre-qualified and completed our brand new DNASix Digital Diagnostic Tool identifying your areas of weakness and helping you to focus where you need additional support, knowledge and insight.
Digital Day is completely free to attend and includes lunch, however there are eligibility criteria as there are limited places available, so please apply to attend and we will be in contact to confirm.
09:00 - Arrivals & Registration
09.30 - Introduction to Dorset DNAsix framework
10.15 - Digital Strategy Workshop - User Experience
10.15 - Culture Workshop - Your Digital Ambassadors
10.15 - Digital Content Workshop - Managing your content
11.45 - Break
12:00 - Networking Activity - Your digital journey & idea share
13:00 - Lunch (provided)
14:00 - Community Workshop - Building a loyal audience
14:00 - Digital Advertising Workshop - SEO, PPC & Adwords
14:00 - Big Data Workshop - Using CRM systems
15:30 - Conclusions, feedback & wrap up
15.45 - Close
Merley House Lane